A collection of extremely short animated films for an on-going social media art project that allows users to discover new music in an unconventional manner.
The animations all follow the same structure. A short story segment in the vertical format is followed by a cut to an animated loop without sound. Users that follow the journey of SyncIt comment what song the animated loop reminds them of. At the end of the week, a playlist of all the recommended songs gets shared and people get to discover new music which they might not have ever found otherwise.